Advertising Management (9780765622600)

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This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Product details

• Format Paperback | 288 pages
• Dimensions 189 x 246 x 7.62mm | 430g
• Publication date 15 Apr 2009
• Publisher Taylor & Francis Ltd
• Imprint Routledge
• Publication City/Country London, United Kingdom
• Language English
• Illustrations note tables, figures, sidebars, discussion questions, references, index
• ISBN10 0765622602
• ISBN13 9780765622600
• Bestsellers rank 3,093,720

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